Don't give up margin to gain sales.
Promote profitably using tools that benefit you, your vendors and your customers. Reward new behavior and generate new revenue streams. That's a win/win/win.
Turn shoppers into repeat customers (and raving fans)
Use Acme's NeXus module (included with Acme) to tag customers based on what they did and did not buy. How much they spend and how often. Then use that information to spoon feed them products they can't live without. Promote profitably using...
•E-mail and SMS text messaging with your third party tools like ActivCampaign, Constant contact, Mail Chimp, Infusionsoft and more.
•Direct Mail (yes, snail mail is profitable IF you have the tools and know-how to do it right.)
•More effective local media like radio, TV and even newspapers.
•NeXus is built into Acme, not sold separately.
Stay in touch with your customers, up-sell, cross sell and promote. Use online, offline and social media without spamming your customers, wasting time / money.
Get the web presence you need, without turning your products into commodities.
Use the Acme Web Pack option to expand your store's reach with mobile friendly website, truly wired NeXus loyalty programs, social media connectors, built in marketing and "work on the fly" apps.
Stack 'em high, price sell 'em low, watch that product really go!
"Selling them low" should refer to a shrinking stack of product, not shrinking prices or margins.
Trying to win customers by promoting based on price alone is a recipe for disaster. It's a zero sum game with mutually assured destruction. Things are a lot more fun when "selling 'em low" refers to on-hand count instead of margin!
Let the big box and so-called super stores kill themselves fighting over the low end.
Reap the rewards of specialty retail by using tools that help you promote profitably while exceeding customer expectations. We've built tools into Acme and a community of specialty retailers that share best practices for exceeding customer expectations so you don't have to give away margin to gain sales or re-invent the wheel.
NeXus is the intersection of customers and items. You can use it to apply tags to customers based on sales, lack of sales and just about everything in-between. Tags are used to group customers for email blasts and other marketing as well as for reporting purposes. Tags can be used to Print Tagged Customer/Contact Labels, for personalized marketing and reporting purposes.
Use NeXus to build your loyalty program and reward system.
Here are a some of the rules you can use to tag a customer:
Rules can be combined. For example you could easily tag customers that:
•Purchased some item(s) but not other item(s). For example shampoo but not conditioner, dog food but not dog bones, a desk but not a chair.
•Have YTD (year to date) or LTD (life to date) sales of a certain amount and are located within certain zip code(s), this is useful for targeted mailings and for example could be combined with purchased or did not purchase certain items.
Acme Point of Sale NeXus module works with ActiveCampaign, Constant Contact, MailChimp, Infusionsoft and all other online marketing platforms.
For more examples see How to Profit with NeXus Tags
Export Customer / Contact Tags (this is where the fun really starts!)
